Thursday, January 31, 2008

Promote promote promote!


How do you get something noticed? How do you inform the public about a certain product or service? How do you move up in this world?! The answers are promotions, promotions, and promotions! In order to successfully spread the world about a certain product, event or project, you need to creatively catch the publics eye. Oftentimes, this is not an easy thing to do. In the marketing world, promotions are a helpful tool in reaching consumers. Promotions can be anything from a huge kickoff event in Times Square to a free key chain at a baseball game. Practically every business uses promotions in their own unique way and the following article takes a look at a familiar bunny and his day.

According to Bagwell Promotions it is never to early to start preparing for a holiday. In the PR-USA.net article, Planning Easter Promotions Early Pays Off, Bagwell feels that since the Easter holiday is earlier this year--March 23-- businesses should get the ball rolling now. Their website, www.bagwellpromotions.com, has already proven to be successful in offering promotional items all year round. They wanted to expand on holiday promotions beyond the most popular, Christmas, but to use Easter as well to reach out to new customers, generate traffic, and perhaps even revenue. Starting in January, Bagwell began generating sales for their Giant Easter Bunny and they even began to pick up sales for other items as well.

John Bagwell, President of Bagwell Promotions advises business that start early for promotions to make sure that all tools necessary for the promotion are included. Bagwell even goes as far to include entry blanks to document contact information of the participants, a registration box, colorful posters to promote the contest and a press release packet. They have been so successful with their Easter sales that a new website has been created exclusively for their Easter promotions. Many items that are available can be imprinted with a logo, company name or message for individualized promotions.

The truth is that promotions are everywhere. Promotions are a key aspect of creating any marketing plan and serve a very important role in the success of a company or product. There are countless opportunities to suit any need in promotions. They can be used all year to engage perspective customers, keep existing customers, or to support a specific cause or event. I mean, come on! Who doesn't like free pens?!

1 comment:

Kim Gregson said...

2 good posts - links, they're current, some graphics, nice story about your mom to lead into the redplum article

10/10 points